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The Future of F&B is Autonomous. Are You Ready to Lead It?
After six years of R&D and successful deployments at SAP and major global events, Ella is shifting from a proven technology to a global partnership platform . We are officially opening applications for the Ella Global Pioneer Program. Why This Partnership Works The traditional F&B model is struggling with labor turnover and rising overhead. Ella offers a high-tech solution: a standardized, scalable, autonomous business-in-a-box. We are looking for 12 visionary partners —ent


Crown Digital to Sensory AI: The Shift
Six years ago, Crown Digital began developing Ella from its lab in Singapore with a clear objective: to address the structural challenges facing food service — rising costs, labour constraints, and increasing expectations for speed, quality, and consistency . Rather than focusing on demonstrations or prototypes, Crown Digital took a production-first approach. The company built, deployed, and operated autonomous systems in real-world environments including offices, hospitals,


Ella's First Franchise in Philippines
ELLA is officially making her grand debut in Manila, Philippines, bringing a wave of success and hype surrounding our innovative coffee...


Ella Won SG Mark Awards 2024
ELLA has won the Singapore Good Design Awards 2024 (SG Mark) in the Experience Design category. This recognition truly highlights that...


Ella The Robot Barista Debuts On Singapore’s Train Station Network — In The CBD, and in a Big Way.
SINGAPORE, 2 March 2022 — In a time when workforce woes and socially distanced interactions are the ball and chain weighing down on the...


Crown Digital and East Japan Railway Company Collaborate toAutomate F&B Retail in Japan
Singapore startup Crown Digital reinvents the commuter coffee experience in Japan with Cutting-edge Robotic Technology


Launch of Ella in Tokyo
We are excited to share that ELLA, the robot barista, unveiled herself to more than 40 media journalists and VIPs today (8 December 2021)...


Crown Digital @ CIO Academy Asia’s inaugural INSPIRE Tech Awards 2021
We are proud to emerge as the winner for the ‘Most Inspiring use of AI/Automation’ award category for @CIO Academy Asia’s inaugural INSPIRE


ELLA at GITEX Technology Week 2021
Make way, Ella has travelled through skies and oceans to get to Dubai for the GITEX 2021 Technology Week!
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