The Problem
The global food service industry is facing an unprecedented crisis. Labor shortages and rising costs are making it increasingly difficult for businesses to operate efficiently whilst continuing to deliver exceptional customer experiences.
Automation is no longer a luxury; it is a requirement for survival.
However, the uptake of robots in the food service industry has been inhibited by their inability to emulate human interaction- until now.
Introducing Ella
Introducing Ella: a flagship deployment operated by Crown Digital and powered by the Sensory AI platform. Designed for real-world service environments, Ella combines advanced robotics with AI-driven perception and interaction to deliver consistent, personalised customer experiences at scale.
By bringing together precision robotics and contextual AI, Physical AI is unlocking new possibilities for service automation.Ella demonstrates how intelligent systems can operate alongside people - setting a new benchmark for the future of automated service experiences.
Our Dream
Our dream is to help shape the next generation of food service by operating intelligent, automated service environments at scale. By deploying robotics powered by advanced AI platforms, we aim to drive greater efficiency, lower operating costs, reduce labour gaps, and deliver consistently exceptional customer experiences.
We aren’t just operating robots. We are redefining how food service can work in a modern, automated world.
The future of service is integrated.
The future of service is intelligent.
Ella demonstrates this future — powered by the Sensory AI platform.
Our Vision
To redefine modern food service by operating intelligent, Physical AI–enabled service environments - creating experiences where automation and robotics enhance speed, consistency, and customer satisfaction across everyday dining.
Our Mission
To operate and scale next-generation food service concepts powered by advanced AI and robotics platforms, delivering efficient, reliable, and human-centric service experiences at scale.
The Next Chapter: Sensory AI
Sensory AI is the Physical AI platform that powers dynamic, human-centric robots operating alongside people in real-world environments. Crown Digital is an early operator and deployment partner of the Sensory AI platform.
Built on years of live deployment experience, Sensory AI focuses on intelligence, orchestration, and autonomy — enabling reliable real-world operation while allowing platform intelligence and day-to-day operations to scale independently.
Learn more at https://sensoryai.pro
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