ELLA is officially making her grand debut in Manila, Philippines, bringing a wave of success and hype surrounding our innovative coffee experience. As a trailblazing robot barista, Ella is set to deliver perfectly brewed coffee and cutting-edge technology to coffee lovers throughout the country.

ELLA has won the Singapore Good Design Awards 2024 (SG Mark) in the Experience Design category. This recognition truly highlights that Ella's design and customer interaction are among the best in the industry, redefining the user experience in the world of tech.

ELLA the robot barista accompanies patients, visitors, and healthcare professionals on their coffee break at hospital premises. Ella's presence adds a touch of comfort and convenience to the hospital's daily operations.

Ella is championing the use of reusable cups, contributing to the reduction of coffee cup waste. Customers can now enjoy their favourite Ella coffee in an eco-friendly way, making a positive impact on the environment.

Ella proudly unveils the fifth generation of its coffee machine designs, introducing even more cutting-edge features and convenience for coffee enthusiasts. The latest Ella machines are a testament to the brand's commitment to continuous improvement.

Ella's presence was experienced at several major events, including Bloomberg, IBM Think Singapore, BEX Asia 2023, and GITEX Global 2023 in Dubai, among others.

Ella the Robot Barista is now at Changi Airport Terminals 2 and 3, where travellers can indulge in premium coffee options 24/7, including the exclusive Pandan Tea Latte.

Just like our wonderful healthcare workers, Ella works around the clock, brewing artisanal coffee as a quick and efficient pick-me-up to all Mount Elizabeth Hospital workers and visitors. By ordering in-app, customers need not queue for their drink; instead, our contactless and hygienic collection process ensures their coffee is ready to grab and go.

Supporting Singapore’s agenda of being a smart nation, Ella was invited to launch a two months pop-up at the URA Centre as a proud contributor to Singapore’s innovation road map in the next 10 years.

In line with Standard Chartered Bank’s vision to be the go-to bank for the new millennium, Ella was invited to launch at its office and have been serving coffee to queues daily.

Following the success of autonomous coffee solution Ella, Crown launches Bytes Station, a contactless and frictionless end-to-end F&B concept. With just a few taps on the mobile phone, consumers can enjoy artisanal coffee from Ella as well as a wide selection of gourmet grab-and-go sandwiches and smoothies. 

Ella was recognised and invited to launch at SAP Innovation Center Network, as an example of an innovative platform that solves current and future problems of the world, serving hundreds of coffee daily to global visitors and staff.

ELLA is serving quick and efficient cups of coffee to time-pressed commuters at Tokyo and Yokohama Stations as a part of a test marketing collaboration. Commuters will be able to make e-payments at the ELLA kiosks via Suica, prepaid IC cards issued by JR East for train commutes.

While the pandemic hits traditional business worldwide, Ella continues to take strides in serving clean, consistent coffee with zero contact. She is currently live at Plaza Singapura, Level 1 Atrium.

Ella grew potential to serve the modern coffee drinkers – commuters. We designed Ella to be modular such that she can be easily deployed in large numbers across cities. Equipped with multiple digital touchpoints, Ella is set to create a world where consumers can order gourmet on-the-go.

Creatively utilising AI, Machine Learning, Data Analytics and Robotic Automation, our first holistic F&B solution was born – Ella, The Robotic Barista. An unparalleled modern retail solution combining full-stack solution, software and automation. Ella started serving delegates and participants at MICE and lifestyle events worldwide.

Crown Digital became tech innovator that harnesses the power of digital innovations to solve problems and transform traditional industries. 

Crown began its journey in 2015 as Crown Coffee, founded by Keith Tan. We serve top-of-the-range Buscaglione coffee - a strong and robust gourmet coffee.