Crown Digital harnesses the power of robotics and AI for the New Retail

Crown began its journey in 2015 as a traditional cafe. 

In 2018, Crown Digital innovated when high rental and labour shortage posed as challenges for traditional F&B outlets to scale. 

Crown Digital has since paved the way for a new retail ecosystem using the latest advances in AI, Machine Learning, Data Analytics, and Robotic Automation. The group currently comprises Crown Coffee café, the sole importer of the top-of-the-range Buscaglione Coffee, and Ella, Singapore’s first robotic barista.

Ella, The Robotic Barista, received overwhelming support on the international stage: at MICE conferences like NRF2020 in New York and GITEX 2020 in Dubai. In December 2020, Crown Digital secured a significant strategic cross-border investment with Japan’s JR East, deploying ELLA across East Japan Railway’s network of 1,657 train stations.

And we’ve got a long way to go.

Our

Mission

  • To reinvent user experiences with cutting-edge technology
     

  •  To help shape Singapore’s Smart City infrastructure
     

  • To be at the forefront of on-the-go commuter coffee retail solutions
     

  • To be a leading inventor, operator and distributor of future-ready solutions
     

  •  To improve the lifestyle of a coffee-drinking workforce everywhere

Our Journey So Far

 

Meet The Team

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Keith Tan

CEO & Founder

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Giri

Team Lead

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Adeline

Brand & Marketing Manager

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Brandon

Business Development Manager

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Wei Li

Director of Operations

Boon Kiat

Front-End Developer

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Jiun Xian

Senior UI/UX Designer

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Javier

Project Executive

Ray

Head of People & Culture

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Abraham

IoT Backend Developer

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Yu Heng

Operations Executive 

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Jamie

Marketing Executive