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Crown Digital harnesses the power of robotics and AI for the New Retail

Crown Digital is a smart Internet of Things (IoT) start-up addressing problems faced in the F&B industry. Founded in 2018 by former wealth manager and coffee enthusiast Keith Tan, Crown Digital has also conceptualised and created ELLA, Singapore’s first robotic barista, propelling it to international recognition, having been featured in the NRF2020 in the USA and GITEX 2020 in the Middle East. In December 2020, Crown Digital secured a major strategic cross-border investment with East Japan Railway Company (JRE).

In a time when manpower woes and socially distanced interactions are the bane of the service industry, Bytes Station demonstrates how smart retail solutions can be embedded purposefully into traditional F&B functions.

A robot barista that serves up to 200 cups of gourmet coffee per hour. A self-service, fully contactless sandwich and smoothie kiosk with its own digital locker. All operating on a lean team supported by an IoT-connected software that allows you to order and pay directly from your mobile app; while using deep learning and predictive analytics to keep things running and optimised from end-to-end.


Crown Technologies is the holding company of Crown Digital Pte Ltd and Crown Coffee Pte Ltd.

Our Vision

To be the world’s leading gourmet coffee operator through innovation, creativity and technology.

Our Mission

Making consistent and quality coffee experience accessible to our customers - all day, everyday.


Our Journey So Far


Meet The Team

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