Crown Digital harnesses the power of robotics and AI for the New Retail
Crown Digital is a smart Internet of Things (IoT) start-up addressing problems faced in the F&B industry. Founded in 2018 by former wealth manager and coffee enthusiast Keith Tan, Crown Digital has also conceptualised and created ELLA, Singapore’s first robotic barista, propelling it to international recognition, having been featured in the NRF2020 in the USA and GITEX 2020 in the Middle East. In December 2020, Crown Digital secured a major strategic cross-border investment with East Japan Railway Company (JRE).
In a time when manpower woes and socially distanced interactions are the bane of the service industry, Bytes Station demonstrates how smart retail solutions can be embedded purposefully into traditional F&B functions.
A robot barista that serves up to 200 cups of gourmet coffee per hour. A self-service, fully contactless sandwich and smoothie kiosk with its own digital locker. All operating on a lean team supported by an IoT-connected software that allows you to order and pay directly from your mobile app; while using deep learning and predictive analytics to keep things running and optimised from end-to-end.
Crown Technologies is the holding company of Crown Digital Pte Ltd and Crown Coffee Pte Ltd.
To be the world’s leading gourmet coffee operator through innovation, creativity and technology.
Making consistent and quality coffee experience accessible to our customers - all day, everyday.
Our Journey So Far
ELLA at SengKang General Hospital
ELLA the robot barista accompanies patients, visitors, and healthcare professionals on their coffee break at hospital premises. Ella's presence adds a touch of comfort and convenience to the hospital's daily operations.
ELLA Supports Reusable Cups
Ella is championing the use of reusable cups, contributing to the reduction of coffee cup waste. Customers can now enjoy their favourite Ella coffee in an eco-friendly way, making a positive impact on the environment.
Debut of Fifth Generation of ELLA
Ella proudly unveils the fifth generation of its coffee machine designs, introducing even more cutting-edge features and convenience for coffee enthusiasts. The latest Ella machines are a testament to the brand's commitment to continuous improvement.
ELLA is present at various events
Ella's presence was experienced at several major events, including Bloomberg, IBM Think Singapore, BEX Asia 2023, and GITEX Global 2023 in Dubai, among others.
ELLA at Changi Airport T2 & T3
Ella the Robot Barista is now at Changi Airport Terminals 2 and 3, where travellers can indulge in premium coffee options 24/7, including the exclusive Pandan Tea Latte.
Ella Joins IHH Healthcare Network
Just like our wonderful healthcare workers, Ella works around the clock, brewing artisanal coffee as a quick and efficient pick-me-up to all Mount Elizabeth Hospital workers and visitors. By ordering in-app, customers need not queue for their drink; instead, our contactless and hygienic collection process ensures their coffee is ready to grab and go.
Ella Deploys Pop-up at URA
Supporting Singapore’s agenda of being a smart nation, Ella was invited to launch a two months pop-up at the URA Centre as a proud contributor to Singapore’s innovation road map in the next 10 years.
Ella Expands Corporate Offerings
In line with Standard Chartered Bank’s vision to be the go-to bank for the new millennium, Ella was invited to launch at its office and have been serving coffee to queues daily.
Launch of Bytes Station
Following the success of autonomous coffee solution Ella, Crown launches Bytes Station, a contactless and frictionless end-to-end F&B concept. With just a few taps on the mobile phone, consumers can enjoy artisanal coffee from Ella as well as a wide selection of gourmet grab-and-go sandwiches and smoothies.
Ella Goes Corporate with SAP Asia
Ella was recognised and invited to launch at SAP Innovation Center Network, as an example of an innovative platform that solves current and future problems of the world, serving hundreds of coffee daily to global visitors and staff.
Launch of Ella in Tokyo
ELLA is serving quick and efficient cups of coffee to time-pressed commuters at Tokyo and Yokohama Stations as a part of a test marketing collaboration. Commuters will be able to make e-payments at the ELLA kiosks via Suica, prepaid IC cards issued by JR East for train commutes.
Ella Begins Her Journey
While the pandemic hits traditional business worldwide, Ella continues to take strides in serving clean, consistent coffee with zero contact. She is currently live at Plaza Singapura, Level 1 Atrium.
Ella Meets The World
Ella grew potential to serve the modern coffee drinkers – commuters. We designed Ella to be modular such that she can be easily deployed in large numbers across cities. Equipped with multiple digital touchpoints, Ella is set to create a world where consumers can order gourmet on-the-go.
Something New Is Brewing
Creatively utilising AI, Machine Learning, Data Analytics and Robotic Automation, our first holistic F&B solution was born – Ella, The Robotic Barista. An unparalleled modern retail solution combining full-stack solution, software and automation. Ella started serving delegates and participants at MICE and lifestyle events worldwide.
Coffee For Everyone, Everywhere
Crown Digital became tech innovator that harnesses the power of digital innovations to solve problems and transform traditional industries.
Great Coffee, Good Experience
Crown began its journey in 2015 as Crown Coffee, founded by Keith Tan. We serve top-of-the-range Buscaglione coffee - a strong and robust gourmet coffee.
Meet The Team
CEO & Founder
Ella Fan Club